The Story Behind
2020
Engineers and entrepreneurs are always on the go. Honestly, clothing is the last thing they want to think about. People need shirts they can grab and wear all day, looking professional and staying durable. But most options fall short—they’re either uncomfortable, don't fit well, wear out quickly, or are overpriced. And those white tees that get ruined by a couple of coffee drops? Only good for pajamas or the trash.
Why can’t anyone make clothes that require zero thought?
building textale
第一原理思維
對於每個穿著它的人來說，真正重要的只有三件事：布料、工藝和設計。
Building TexTale
2021
As former tech pros, we decided to create what we needed.
We started the TexTale journey in a tiny office. Every member of our team (and our dog, Max) was involved in every step, from design to production. We handpicked fabrics, tested fits, and deeply engaged in the manufacturing process to ensure every product met the highest quality standards. We believe focus and simplicity create the best products.
THE BREAKTHROUGH TEE
2022
Our first product, the _FRESH Stain-Repel Tee, was a user-driven innovation full of insights. It keeps you looking clean and sharp without any hassle. Upon launch, it was a hit, praised for its unique practicality, top-notch quality, and reasonable price.
World's First Rain-Repel hoodie
2022
The _FRESH Rain-Repel Hoodie, is a versatile anytime product. Seamlessly transition between city streets and mountain peaks, from dog walks to skiing and hikes.
Whether you’re exploring Mount Tamalpais, trekking through Yosemite, or enjoying a weekend at Big Sur, this hoodie keeps you breathable and dry.
Giving Back
2023
We believe in giving back to the community. In 2023, we teamed up with local charities and donated 10,000 of our products to those who needed them most.
Giving Back
2023
We believe in giving back to the planet. We launched the _PLANET series, designed with sustainability in mind. Our commitment to responsible production has earned us OEKO-TEX and B Corp certifications. Where we take from, we give back to.
What's next
2024
We’ve teamed up with top fabric tech companies in Japan and Taiwan for exclusive collaborations. This means we’re bringing even more cool products your way.
As we take our brand global, we’re excited to say this is just the beginning.